Episodes
Monday Sep 30, 2019
Monday Sep 30, 2019
In this 20-minute show travel writer Jay Artale chats with editor and writing coach Gillian Culff. This episode is packed full of actionable advice. Discover how to establish a productive working relationship with a writing coach and use Gillian's tips to improve your travel guide, travel memoir, or travel narrative. Here's what we covered in this show:
- Working with a writing coach
- The difference between writing a blog installment and a book
- Are you including too much detail in your memoir?
- How to avoid using a chronological approach to your travel memoir
- The importance of authenticity in your memoir
- Using disclaimers to preserve the narrative flow of your travel memoir
- Establishing a working relationship with a writing coach
- The value of creative writing classes and workshops
- What content falls under the category of creative nonfiction and how to use it in your nonfiction book or travel guide
Visit the show page for this episode at www.birdsofafeatherpress.com.
Saturday Aug 31, 2019
Ep#23: Are you ready to try Facebook Ads? (co-host David Penny)
Saturday Aug 31, 2019
Saturday Aug 31, 2019
Are you ready to try Facebook Ads?
In this 20-minute show travel writer Jay Artale chats with author David Penny about the basics of Facebook Advertising for travel writers with books to sell.
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Why you should consider simple video ads instead of image ads.
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Why you need a business mindset to build your brand.
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Two reasons people fail at FB Marketing.
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Keeping your FB ads simple with a single message.
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Audience targeting tips for Travel Writers.
Visit the show page for this episode at www.birdsofafeatherpress.com.
Thursday Aug 15, 2019
Ep#22: Should you pay to advertise your book? (co-host David Penny)
Thursday Aug 15, 2019
Thursday Aug 15, 2019
Should you pay to advertise your book?
In this 20-minute show travel writer Jay Artale chats with author David Penny about whether beginning authors should invest in book advertising using Amazon Ads or Facebook Ads, or focus on other priorities.
- What's more important than paid advertising?
- Can you afford the minimum Facebook Advertising weekly investment of $35?
- Do you know why you're writing?
- Why you should learn to market your books yourself.
- The basics for using Amazon Ads to market your book.
- The complexity of Facebook Ads.
Visit the show page for this episode at www.birdsofafeatherpress.com.
Wednesday Jul 31, 2019
Ep#21: Techniques to improve your travel writing style
Wednesday Jul 31, 2019
Wednesday Jul 31, 2019
Techniques to improve your travel writing style
In this 20-minute show travel writer Jay Artale talks about the foundational elements to master that will improve your travel writing and engage your readers.
- The difference between informational and narrative content.
- Choosing and using the right point of view.
- Creating Author Avatars to maintain a consistent writing tone.
- Choosing diction and cadence with your reader in mind.
- How to spot and avoid cliches.
- Plus, travel writing exercises to develop your writing style.
Visit the show page for this episode at www.birdsofafeatherpress.com.
Monday Jul 15, 2019
Ep#20: Resources and Writing Tips for your Travel Guide Research Trip
Monday Jul 15, 2019
Monday Jul 15, 2019
Resources and Writing Tips for your Travel Guide Research Trip
In this 10-minute show travel writer Jay Artale talks about research trip resources, and how to use your senses to capture notes for show don't tell travel narratives and anecdotes:
- A list of local sources to use during your research trip
- How to use your five senses to capture experiences for narratives
- Questions to ask yourself to get a deeper appreciation of your destination
- Tips for getting the most out of your research trip
Visit the show page for this episode at www.birdsofafeatherpress.com.
Monday Jul 01, 2019
Monday Jul 01, 2019
In this 20-minute show travel writer Jay Artale talks with Travel Memoirist Jack Scott about how to use blog content as a promotional tool for your book:
- How to get more mileage out of your blog posts
- How to use your blog content as a lead generator
- The value of guest blogging, promoting lightly, and blogging for SEO
- Importance of having an angle for your book
- Making it easy for readers to find your book
Visit the show page for this episode at www.birdsofafeatherpress.com.
Saturday Jun 15, 2019
Ep#18: Ebooks vs. Paperbacks. What book format should you publish?
Saturday Jun 15, 2019
Saturday Jun 15, 2019
In this 10-minute show travel writer Jay Artale talks about how to choose your ebook and paperback release strategy, and the benefits and drawbacks of each approach:
- The simple approach: just release an ebook
- The intermediate approach: release an ebook, followed by a paperback release
- The advanced approach: release and ebook and paperback at the same time
- A case study of the approach I use for my travel guides and nonfiction books
- Where you can download a PDF version of this podcast content
Visit the show page for this episode at www.birdsofafeatherpress.com.
Thursday May 30, 2019
EP#17: Back to Basics - Book Marketing for Introverts
Thursday May 30, 2019
Thursday May 30, 2019
In this 10-minute show travel writer Jay Artale talks about how focusing on a few crucial book marketing basics will help you create a solid author platform:
- The three critical elements you need on your author website
- How even introverts can be successful on social media
- How to leverage a free author page to help your discoverability
- 6 ingredients needed to establish your online presence
Visit the show page for this episode at www.birdsofafeatherpress.com.
Wednesday May 15, 2019
Ep#16: Who is Jay Artale? Part 1
Wednesday May 15, 2019
Wednesday May 15, 2019
In this 10 minute show travel writer Jay Artale shares inspiring ideas and anecdotes to motivate you to achieve your indie author goals:
Don't let the fear of venturing into the unknown stop you from writing and self-publishing your travel guide. Jay tells you about the design mistake she made on her first book, and how she has grown and developed from a newbie author to an accomplished one with 12 books (so far) under her belt.
If you're unsure of whether the indie author life is for you, hear how Jay was able to abandon her corporate career to become a digital nomad, and support her lifestyle choice by creating a passive income stream from her content.
If you love writing and want to become an author, but want a motivating self-publishing coach to help you along the path, look no further. Jay's here to help you with your publishing goals, and you can contact her via her website with any questions you have.
Visit the show page for this episode at www.birdsofafeatherpress.com.
Tuesday Apr 30, 2019
Ep#15: How to future-proof your nonfiction writing niche
Tuesday Apr 30, 2019
Tuesday Apr 30, 2019
In this 10 minute show travel writer Jay Artale talks about how her travel writing niche went belly-up:
In this first-hand experience, Jay talks about how a coup in Turkey and the Syrian refugee crisis was the perfect storm that saw the slow demise of a travel writing niche she'd spent years developing. She quit her corporate career to become a travel guide writer and subject matter expert for the Bodrum Peninsula, so when her niche started to go belly-up, she needed to develop a Plan B.
- How to find a related nonfiction niche to develop
- The extra work involved when developing that new niche
- Where to research a complimentary niche
Visit the show page for this episode at www.birdsofafeatherpress.com.